BUSINESS MANAGEMENT DIVISION

Strategic Marketing

This department is involved in developing and implementing designs of our product’s regional strategies. These strategies are developed and implemented based on the respective strategies and marketing concepts for each product.

Marketing Operations

They are responsible to maintain close relationships with customers to ensure that their requirements are catered to in the most efficient possible manner. The Marketing department also handles the organization of special events with the aim to foster and strengthen our relationships with important customers and business partners.

Logistics

Logistics department plays a major role in the Supply Chain Management. Responsibilities include managing the incoming orders from customers, materials management, order processing, transport management via land or sea as well as the preparation of the necessary documentation. This department works closely with all other divisions, particularly the Marketing Operations department  to realize our target in providing the best logistics solutions to our customers. Target Market The Innoway Escalator Sdn Bhd is dedicated to provide automated escalator and lift using programmable logic controller (PLC) to company that use frequently use escalator and lift in their business or development project such as supermarket, airport and huge buildings. This will create opportunities for them to increase their potential in businesses and at the same time aiming for success. Unlike conventional companies that only focus on for large customers, Innoway Escalator Sdn Bhd also works exclusively with small business clients to provide new and advance technology so that they will start moving their businesses in the right direction, same as enormous company. Hence, our team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Financial The Innoway Escalator Sdn Bhd  is world wide company. Initially, founding members intend to work part-time on this venture while maintaining full-time positions with other corporations. As we determine how best to enlarge our operations, we will consider expanding the business as defined in our strategy.